About

Setorii is a goal-driven creative visionary who stays on the forefront of trends in Fashion/Travel/Wellness/Luxury/Lifestyle industries. Current passions are creative direction, visual merchandising, artist creations, edible art, experiential floral arranging as well as ASMR content to help bring experiential audio experiences to help people relax, unwind and feel better.

Senior level creative with 20+ years in the global luxury sector including the following industries – fashion, luxury, travel, automotive, publishing, hospitality, lifestyle, beauty, transportation, event production, retail, and food + beverage. Experience includes working with top-tier national and global brands, companies, A-List celebrities and notables to create effective visual campaigns/editorials, productive partnerships, and strategic alliances.

Exceptionally versatile brand storyteller and content creator with a background in print, photography, video, web, mobile, visual merchandising, set design, radio, podcasting, and social media. I have a strong ability to ideate, develop, and execute a wide range of creative endeavors and brand identities and has on-camera hosting experience.

Demonstrates effective leadership, motivational, communication, presentation, interpersonal, and verbal skills with the ability to work with cross-functional teams and be a collaborative team player.